WINNERs
BEST LEAD GEN CAMPAIGN
Winner: F-Secure
Name of campaign: The Hunt
Judges’ comments:
The campaign reaches the target group with a story and a strong lead angle. It includes courage in an international market, a clear advantage in the acquiring price versus other channels, the story doesn’t have to be just a dull lead form. The things that pop out are the story, content development and a long campaign time.
BEST B2B VIDEO CAMPAIGN
Winner: Kemppi Oy
Name of campaign: Maximize your comfort zone
Partners: Mainostoimisto ILME
Judges’ comments:
Insightful and fun video advertising that speaks to the clearly targeted group creatively. Awoke emotions and laughter and was insightful. A clear winner; wiped the slate clear.
BEST BRAND CAMPAIGN
Winner: Messukeskus
Name of campaign: Transport-Logistics 2019
Partners: iProspect
Judges’ comments:
A clear strategic and brand image supported the campaign all the way through. The message, meaning and purpose of the campaign became clear to the target group. A hit on the head – a campaign to be remembered from just one viewing.
MOST INNOVATIVE CAMPAIGN
Winner: Microsoft
Name of campaign: Surface the Women
Partners: Kurio
Judges’ comments:
A viral campaign that started a life of its own with organic shares. Reached the audience regardless of the company. A strong input in bringing forward and engaging employees.
BEST MARKETING AND SALES COLLABORATION
Winner: Outokumpu
Name of campaign: Teräksenlujaa targetointia ja saumatonta synergiaa
Partners: ID BBN
Judges’ comments:
The starting chords of a digital transformation story with strong collaboration between sales and marketing through and through. Significant use of sales personalities and data. Sales peoples involvement is not just empty words, but they are committed to the campaign. A strong internal work which will get results.
BEST FINNISH COMPANY PAGE
Winner: OP Group
Judges’ comments:
Active and versatile content production. Just the right mix of corporation and humor, not disregarding the employees. Content is clearly recognizable as part of the OP group.
TOP VOICES OF LINKEDIN 2019 (INDIVIDUAL)
Winner: Tom Laine
Voter comments:
“An Active forerunner willing to share his knowledge.”
“Educates thousands of people as LinkedIn users yearly.”
“A good and clear content provider.”
categories
1.
BEST B2B LEAD GENERATION
Marketing that delivers effective and strategic lead generation on LinkedIn with measurable benefits to the business' bottom line.
2.
BEST B2B LEAD GENERATION
Marketing that delivers effective and strategic lead generation on LinkedIn with measurable benefits to the business' bottom line.
3.
BEST B2B LEAD GENERATION
Marketing that delivers effective and strategic lead generation on LinkedIn with measurable benefits to the business' bottom line.